𝐖𝐡𝐚𝐭 𝐈𝐬 𝐌𝐚𝐤𝐞-𝐭𝐨-𝐎𝐫𝐝𝐞𝐫 (𝐌𝐓𝐎) 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠?

July 10, 2023 by
𝐖𝐡𝐚𝐭 𝐈𝐬 𝐌𝐚𝐤𝐞-𝐭𝐨-𝐎𝐫𝐝𝐞𝐫 (𝐌𝐓𝐎) 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠?
Konsultoo Software Consulting PVT. LTD, Nitesh Macwan

Make-to-order (MTO) is a manufacturing strategy where products are only produced once an order is received from a customer. In this approach, goods are not produced in advance or stocked in inventory. Instead, the manufacturing process begins after an order is confirmed, and the product is customized or configured based on the specific requirements of the customer. 

Advantages of Make-to-Order Manufacturing Include: 


Make-to-order allows for greater customization of products to meet individual customer needs. Since items are produced after an order is received, it is easier to accommodate unique specifications or requests, leading to higher customer satisfaction. 

Reduced Inventory Costs: 

With make-to-order, there is minimal or no finished goods inventory. This helps in reducing storage and inventory holding costs. Companies can focus on producing what is required, minimizing the risk of overproduction and associated costs. 

Efficient Resource Utilization:

Make-to-order allows for better utilization of resources, including raw materials, labor, and equipment. Production is aligned with actual demand, optimizing the use of resources and reducing waste. 

Reduced Risk of Obsolescence: 

By producing goods based on actual customer orders, there is a reduced risk of inventory becoming obsolete or outdated. Since products are tailored to customer preferences, there is a higher likelihood of selling them without significant delays or markdowns. 

Improved Cash Flow: 

Make-to-order manufacturing can enhance cash flow by reducing the need for upfront investment in inventory. Companies can allocate their financial resources more effectively, as they only produce and pay for goods once orders are received, and payment is secured. 

Competitive Advantage: 

It can provide a competitive edge by offering unique, customized products to customers. This approach allows businesses to differentiate themselves from competitors who may offer standard off-the-shelf products. It can attract customers looking for personalized solutions and enhance customer loyalty. 

Agile and Responsive:

Make to order manufacturing system enables companies to quickly respond to market changes and customer demands. They can adapt their production processes. However, the benefits listed above make it an attractive strategy for businesses. 

However, make-to-order manufacturing also presents challenges, such as longer lead times and potential complexities in managing the production process. However, the benefits listed above make it an attractive strategy for many businesses, particularly those operating in industries where customization and personalization are critical factors for success. 

Disadvantages of Make-to-Order Manufacturing: 

Longer lead times:

Make-to-order manufacturing typically involves customization and production begins only after an order is received. As a result, the lead time required to complete the manufacturing process is longer compared to other production methods. This can lead to delays in fulfilling customer orders, which may negatively affect customer satisfaction and retention. 

Higher costs: 

Customization and individualized production in make-to-order manufacturing often lead to higher costs. Each product is tailored to meet specific customer requirements, resulting in higher material and labor costs. Additionally, the process may require specialized equipment or tools to accommodate customization, further increasing production expenses. 

Inventory management challenges:

Make-to-order manufacturing relies on a lean inventory model, as companies prefer not to hold excessive stock. However, this approach can present challenges in managing inventory levels and predicting demand accurately. If demand fluctuates significantly or customer orders are inconsistent, it can be difficult to maintain a stable production schedule and optimize resources effectively. 

Complexity in Supply Chain Management:

Customization in make-to-order manufacturing often requires sourcing specific materials, components, or parts based on customer requirements. Managing a complex supply chain to ensure timely delivery of these customized inputs can be challenging, particularly when dealing with multiple suppliers. The need for coordination and communication among various stakeholders can increase the risk of delays and potential disruptions. 

Higher risk of errors:

With make-to-order manufacturing, there is an increased risk of errors or discrepancies in the production process. Since each product is unique, the possibility of mistakes in design, manufacturing, or assembly is higher compared to standardized production methods. These errors can lead to rework, delays, increased costs, and customer dissatisfaction. 

Limited Scalability: 

Make-to-order manufacturing may face scalability limitations due to its focus on customization. As demand increases, it may become more challenging to meet production requirements within acceptable timeframes. Scaling up may involve significant investments in resources, equipment, and personnel to accommodate larger order volumes, potentially impacting profitability. 


It's worth noting that while make-to-order manufacturing has its disadvantages, it also offers benefits such as increased customer satisfaction, reduced inventory holding costs, and the ability to meet unique customer requirements. The suitability of this manufacturing approach depends on the specific industry, product characteristics, and customer preferences.

𝐖𝐡𝐚𝐭 𝐈𝐬 𝐌𝐚𝐤𝐞-𝐭𝐨-𝐎𝐫𝐝𝐞𝐫 (𝐌𝐓𝐎) 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠?
Konsultoo Software Consulting PVT. LTD, Nitesh Macwan July 10, 2023
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